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Building an indie business in the center of venture capital. I am Alex Edmonds people on the internet, call me supremerumham. And this is the building an indie business podcast. Alright, so today I'm going to be talking about the podcast production post production mostly, I, I realized that my process for the podcast has changed a lot. And I want to go over. Alright so we're gonna be going through every test that I do for the podcast, to produce it, like, like what I do on Fridays after I record the podcast. Alright, so let's get into it. So, first of all, the first thing that I do is I created an outline. And I mostly do this in simple note. I have an idea of what I want to say, and I just keep it. I add the basic topic and then I add like little details, right. So, for any topic mostly for the revenue research stuff, I go, okay. Revenue ideas. Revenue producers revenue. And then I just fill in those little things. As I go for the week, or whenever I'm writing the outline. So yeah, I do that in simple note. And then it gets a Friday. And I record the podcast. So I record. I, I turn on the transcript first with And then I hit record. Okay. And then after I finished recording. I go back to And I hit stop on the transcript, wait for that to load. And then I do audio to video for YouTube. So I add. I upload the audio. And then I use headliner da app, I believe. And then I wait for that to process to turn into a video for you too. And then I go to, which is my current podcast hosts. I, I do all the details I make the shownotes I upload the audio, and that's for for the podcasts, it's how it gets in the RSS feed. Right. And then I create a webpage for the podcast episode. I am I, I create the webpage. I put the show notes. But the title. Yeah. And then I changed the iframe because I use the iframe so that people can go to the website and listen to the episode. So I have to change that every episode, because what I do is I just create a. What do you call it. I just create a copy of the previous episode, so I have to change everything. And then also, it's just easiest changing I do Ctrl F. And then I highlight something and then I do Ctrl F so like for the title. I highlight the previous title, Ctrl F. And then I put in my new title and that's how you change every title that I have for the episode. It's pretty easy. Um, so I change the iframe. And then I change the archive, no I add to the archive. So I have an archive of every episode that just links to every episode. So I add the new episode to that. And that way anyone who finds the podcast and wants to listen to previous episodes. It's just right there. And it's pretty funny, because I do it in this order on the order of the new episodes mostly is the order in which I record it. So like, there could be a revenue research episode that's like the third bottom. And I just released that episode, but it's at the third bottom because, not the bottom but like third from the top, because I just recorded that episode. Right. So yeah. And then I do structured data, which is still on the, on the webpage. And what structured data is, is it's basically like if you were to Google, on how tik tok makes money. And my, my, my webpage would be the first thing, it'll pop out like little details about the webpage. It'll. This is on Google, right, so this is for SEO. It'll pop out like the link, little details about it like the description that I've written and other things. So that's, yeah, that's one of the test Oh, It's not really a test so much, because all I do is I change the title, I change the link. This used to be a task, because the first time you do structured data you have to highlight everything that you want to add to it. So it used to take me a couple of minutes so I I used to have to like put a lot of. It took me some time it took me like three or four minutes. And so I added it to the list, but now I just do it on the webpage I realized that you didn't have to keep highlighting everything go into that. Yeah. So, for the website that I use was structured data markup helper. So yeah, that that's the next thing I do, and then I have an RSS feed. And the reason I have an RSS feed. It's just a text. I have the RSS feed. Because I wanted to add the podcast, to Google News, and Google News lets you have a podcast, but then I have the text, and the text. Really, what the RSS feed does on Google News, is it adds unless you click to the webpage. So like if you are subscribed to the podcast on Google News. And you click on the story, the story in quotes. Um, it'll go directly to the BI B website. So, yeah, it's just a way to get more traffic to the website, at this point. So yeah, I have to manually add the, the item to the RSS feed. I basically just copy and paste the old one, the previous episode. And then change the data. And yeah, that's how I have an RSS feed for the podcast. Um, Then, now I'm done with the webpage. Um, I, I add the audio to Patreon. Oh, the last thing I do is now. Now I have the transcript from otter. And then I, I've now been getting rid of the transcript page, and I have the transcript at the bottom. So I have to change that out too. Yeah. So I take the transcript from otter and I put it on the webpage. So yeah, now I'm done with the webpage. I've created it, and added everything. So now I'm, I have the link. And of course, like I run the change I've deployed it to from Firebase. So now I have the webpage. And I need to promote the episode I need to increase the SEO score get my backlinks. And so the first thing I do is I add the audio to Patreon. So yeah, on Patreon you're allowed to add audio files, and so I do that. So anyone on Patreon can listen to the episode. And this is just like let people preview of my content. Right. So I create that page, I, I create that post that post is what I meant to say. And then, yeah, I saw I fill it out, I the audio, I add the podcast cover. I take the text that I put in caproni, and I copy and paste it on Patreon. And then I do the little tags. And so, like for tech talk it was, how to build in any business. Tech Talk revenue finance money. And so that way people on Patreon, when they're searching for those things, they might run into my podcast. Yeah. So getting listeners on Patreon. And then I tweet out the Patreon post. I say, Hey, I don't say hey, I just said, I say, I recorded an episode on Christmas trees or Tech Talk. Right. I posted on Patreon, you can listen to it for free and then a link to the Patreon post. Right. And then I do buy me a coffee. And the reason why I do buy me a coffee I create a post on buy me a coffee is because that'll give you a backlink. So I'm posting everything in that post. I do a link to revenue research. I do a link to the book. I do a link to the discord community. And I, of course I do a link to the podcast episode right. So just all of my websites getting a backlink from buying a coffee. And then I post it to make her log. I post a task first, I say, recorded a podcast episode. And then I do created a page for the podcast episode with a link to the, the post. Not, not the post the page. Right. And that gives me a backlink. And then, I request indexing on Google Search Console. And the reason why I request indexing is so that Google Search Console, or Google will recognize the, the new page, and that way it will show up in search results faster. So like for the TIC Tock episode. If someone Google's, how to make money or know how tic Tock makes money. If someone Google's that my page might show up, maybe next week or two weeks later, instead of it showing up. Three months later, because Google hasn't recognized my new page. And the last three months, right. So, it's just speeding up indexing, making sure that people find my page faster than they usually would. Okay. And the last thing I do is I create a newsletter, letting my subscribers, know that there's a new episode, that's released. So, I schedule it for the day it's released, not the day I create the episode. And then I have a link. I have all the show notes. In the episode so I say the titles like new bi be episode. What the title of the episode. And then I say, in a little preview. Something like on new episode this week and then I do this, The little description or like little shownotes that I created on caproni it's, it's like in this episode I discuss. Tick Tock and how they make money and blah blah blah. And then in the episode, no in in the email. I have a link to to the episode. And then I have the shownotes. I just copy and paste the show notes from caproni. And then I have a listen now button at the end of the show notes. So yeah you've three opportunities to click on the podcast episode, because at the very top I have a new episode. And then I have a link in new episodes so if you click that, it'll go to the podcast page. Yeah. And then I have a link at the very top of the email. When I just have the title of the episode. And then I have listened now button. So yeah, I'm just linking people to content in the episode. And then, in the email sorry. And then, oh yeah, when all this is done, the YouTube video is now ready so I put the video content on YouTube and I scheduled it for the day. It was. It's going to be released. Yeah. Okay, so that's now my podcast workflow, it's a little more complicated than I think December of. 2020. When I know in July of, 2020, when I released the book and I created the podcast workflow document. Yeah. Oh, and then I use email octopus for the newsletter. So yeah, that's my podcast workflow. Thank you for listening. Have a nice day. Bye.