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Transcript

Building an indie business in the center of venture capital. I am Alex Edmonds, also known as supremerumham on the internet. And this is building an indie business podcast. Okay. So today, we're going to discuss how to find people to interview for your podcast. Um, there's five ways you can start with friends. Use the open podcast forum places where guests will advertise themselves on cold email or jam in person, and an open call. So I'm going to be discussing, like the benefits of each issue and or each idea, and the problems that you might run into with each of them. Okay, so let's get started. Start with friends. What's great about starting with friends, is you get the feel of interviewing without the pressure of interviewing someone. So, like, my interview with Brennan. It didn't really feel like an interview. It just felt like him and I were talking, and there was a recording on, or it was being recorded. Right. Okay. So, with your friends. They are less likely to say no, and a stranger, because you know them, you've built a relationship with them. Yeah. I'm your friends might approach you. If they have something to promote. So with my interview with Brennan. I didn't approach him to interview him, he, he said on open podcasts, he was like hey, can someone interview me. I was like, Yeah, because I was right in the middle of writing an article about interviewing, but I didn't have an experience and I wanted the experience of interviewing to write the article. So yeah, he approached me and that was great. So, if you're if your friends know you have a podcast, they might ask you hey can I come on and talk about my, I don't know, my blog. So yeah, that's a great thing. problems. Um, you might run into some problems. One of them is that your group of friends might not have an incentive to be a guest or nothing to promote. So let's say you have a true crime podcast. I'm your friend with a blog about, um, I don't know, finance, might not have an incentive to come on your true crime podcast. Okay, um, the final problem that you might run into scheduling. If you want to do the interview in person, it might be difficult to meet up and record in person. But there's always you know, what's the word I'm looking for. Oh yeah, remote interviews. So that's something. Okay. The open podcast forum. So, on the open podcast forum, there is a section of the forum where people can say hey, I'm looking for a guest. I'm looking to be a guest. I think it's called the host guest exchange, and the benefits of the part of open podcast, is that you can find people with similar incentives, so you can find someone that wants to be a guest, and you don't have to sell them on the, on the idea of being a guest, and you have a pool of people that wants to be a guest as a host, so that's cool. And then, when you post on the forum that post gets promoted, you get more eyeballs for free. So you get your post in the open podcast newsletter, and I'm the curator of the open podcast Twitter account. I don't know who that is. But he will tweet out your post to get more eyeballs on it and that's things that you don't have to do. And you might run into someone who or someone might not be in your network, but in the open Podcast Network, and they might be willing to be a podcast guest. So open podcasts, has access to people that you don't have access to. And that is a good thing because it cast a wider net. Okay. I'm also posting on the forum is an automated process. It's one and done. If you were to do like something else if you have to look from when you're looking for friends, or you're posting on social media or dming someone, you have to do that multiple times with on the open podcast form you post it once, and every new member is an opportunity for a guest on to be on your podcast, so that's cool it's a record recurring resource as well. Because, as people grow into the forum. That's more opportunities. And, yeah, with. With that, it's different from like a social media post, because if you post on Twitter that post, only has like a life cycle of maybe 24 hours, whereas the open podcasts forum posts will be for many weeks or maybe even months where you might get people talking to you about your forum post. So I think that's great. Yeah. Um, I don't think there are any problems with the open. Oh, one problem with the open podcasts forum is that it's a small community, right. So, it might take some time before you find someone to be a member of or no be a guest on your podcast. Okay. Um, yeah. So, places where guests advertise themselves. So there are places that aren't the open podcast form like dedicated websites to looking for podcast guests. Um, you could find these websites, I only know one and it got taken down. So, the benefits of this is that you immediately know that these people are willing to be interviewed, you don't have to convince them. Right. So, another thing is, you might find multiple people to interview, which is great. Um, and these people, they're advertising themselves right to be a guest on a podcast. So, that means they'll leave their information to be contacted about being a guest so you don't have to, like, look for their information it's right there. And this is different from other sources of contacting people where you have to look for it, like if you. Ah, I'll talk about that soon. Okay. Um, the problems with having guests that are like looking in places where the guests advertise themselves is, um, these people might lose interest in being a guest. So let's say I post on one of these websites. And it's four months later I post to promote my book. And I'm just done with the book right or promoting it, at least at, like, four months later, let's say, and I'm, I've moved on to writing the second book. And I'm done with the first book, I don't want to go to promote the first book, because I'm done with it. I'm on to the second one. So I have no interest in being a guest, I just forgot to take down the post. You could run into that situation. The other, the last problem that I thought of for advertising places is interviewing a stranger might be awkward. So, when you interview friends are like people you know what might happen is that you have a rapport with them, so it's not awkward. I already said that. But yeah, so with interviewing a stranger there's no rapport. So, that interview might get awkward because you don't have stories about hanging out with each other, which is what I used for my interview with Brennan, right. So, yeah. Alright, so. Another option is to cold email or cold dm them. And this is how I would get Warren Buffett on my podcasts. So let's say I want Warren Buffett on my podcast already said this, so I could look. Oh, no, nevermind. Wait. Yeah. So I could look for his Twitter account, or his email. But, um, does this go somewhere. No. Okay. So, if I want to find someone to be a guest on the podcast. I would look for people who are preparing to release something, apparently released the book, preparing to launch their product. And I would look for people who are in the like pre launch phase pre order phase, because that means they're preparing to launch right. And by the time the episode comes out. Maybe they may have launched. Right. So, let's say, I know someone who's launching a book, and I, I was sore and I was looking for. Sorry. I I interview them the next week, I interviewed them next week. And that episode might come out in a month. So by the time. Bear book comes out. It'll be ready for people to buy it right away. So that way, you know, people aren't waiting around to like, buy the book, or my listeners aren't waiting around to buy the book. Yeah. And then, when someone is preparing to release something. They're easy to do research on because they either have done more interviews, and you could talk to them about that. Or you could read their content, and then talk to them about their content. They might even look to give you like a free book and you could read it and come up with questions from the book right there, they're looking for stuff to promote as well. Sir, they're looking to promote their stuff, and get more people to buy it. So, when you cold email them or cold dm them, they'll be more willing to go on the podcast. And when you want to arm, what's the word I'm looking to get them on your podcast, this is how I would get Warren Buffett on the podcast. So when you want. When you contact them. You want to contact them with an exact agenda. I want to have you on the podcast, to talk about your book. So, if I was trying to get Warren Buffett on the podcast, I would say, ah, Dear Mr. Buffett, I would like you to come on the building and name the business podcast, to talk about your real investment strategy, because you always talk about how you do the dividends trading, but there's something else that you do and I want to know what it is. I want to say that angrily. But, yes, that's what I want to know. And so, I would say that. And then, you need to be unique. Right. You can't just say, I love your book. So, you need to say, Yeah, I want to talk about your investment strategy not like, Oh, you have an interesting investment strategy. And I would like to hear about it because they can just point you to another and every. Right. They don't have to go on your podcast, so you need to be unique. And, yeah, you need to be unique. That being unique and being exact will get you a better chance of having, like more famous guests. Because famous people are very busy, so you, they're not going to respond to like generic teams where you just start out with Hey, you know. I mean, I don't, I don't know, I, I'm not famous, so I don't know for sure. All right, so problems with this dm email thing. You might not get responses, if like cold email cold dm on Warren Buffett, he might not respond because he gets hundreds of emails, and some 20 something, and on a pod happened for wanting him to be honest podcast. It's not a priority, it doesn't get a lot of benefit from it. So you might not respond at all. And then, with this strategy, you need to contact dozens of people, because, you know, Warren Buffett might not respond. So I need a backup plan I need to contact. Ray Dalio or. What's that other guy Howard Marks, or the other guys, I don't know, I can't remember any investment people anymore. Okay. And then it might be hard to get the personal information of the people that you want to contact. So I don't know how to get in touch with Warren Buffett, I don't know if he um he's on Twitter, to be honest, probably isn't because he did this, he had this presentation right and it had no styling, which I thought was so cool. Anyways, yeah, so I don't know how to get his email, I don't even know if he checks his email, right. So, I have to. I have to work really hard to get to even talk to him. Yeah. Okay. So, the next method is in person. Um, and the way you would do in person is meetups, conferences, co working spaces, and why you want to do these three places, is because all of those places you can find people that are looking to promote stuff. Their work that stuff. I don't like using the word stuff but I constantly use it. Okay. So, the benefits of doing the in person, promoting or networking. That's a good word, um, is that when you go to meet up and you go to a conference when you go to a co working space. These are all people that are out of your network at a meetup you're looking to meet new people and connect with them. So it's not gonna be like people you went to high school with, you might run into people you went to high school with, but there's someone new for you in that space. Right. Um. Same thing with conferences. Same thing with CO working spaces, co working spaces. Well, I think that will work really well I've never even been in a co working space but you know those are people building their own stuff sometimes. And so they want the free promotion, so they will go on your podcast. Yeah. Another benefit is when you do an in person interview or look for people in person. They're local. So, you can meet up with them. I guess they could, like, come to your office and record the podcast. And when you need someone local like when you need a new job. Great, you could talk to them because they're now in your network and they might know someone who's hiring. Yeah. Okay, so the problems with doing or like looking in person is you need equipment. So you're doing a in person interview. There's so right now I just have a mic, because it's myself. But if I needed to interview someone in person. I would need a mixer and another mic, that's more equipment that I would have to carry around. It's a. It adds extra like extra responsibility. Yeah. Okay. And then you do all these places right you go to the meetups, you go to conferences, you go to the CO working spaces, you talk to people. That's a hassle right and then you might not even find someone that fits your podcast audience right. So, um let's say you have a finance podcast, and you only meet people who are into. So when I was looking for true crime. And don't really fit your audience right. And those are the only people you run to. So now you have no one that fits your audience. So you did all that, and you got nothing. Yeah. Um, the final problem that I find with in person looking for people in person is it's not scalable right, there's not there's not as many, especially now, there's not as many meetups, there's not conferences. I don't know if co working spaces are open, that just made this podcast episode not evergreen, but okay. Yeah. I'm open call. And so what I mean by open call is did tell people you're like hey, I'm looking for podcast guests you say it on your podcast, saying on social media, it's an open call for telling people to hit you up to be on the podcast. So, yeah. By doing this, you're letting them come to you. So, if I said on open podcasts or on this podcast, the very first thing I said was, hey I'm looking for guess some people might uh might say, say hey I want to be on a podcast. And that's work that I don't have to do, or it's not much work because they're coming to me, which is great. Um, email list. Let's say you have an email list, which if you listen to this and you have a podcast, you should have an email list because I always talk about it right. So, you can add something to email us be like hey, I'm looking for a podcast guess, put it at the top, put it in bold, and they might reply, because it's so easy all you have to do is hit the Reply button, and then type Hey, I would like to be on your podcast, then hit reply. And it's done. Okay. Um, yeah, this is what happened with Brennan, I already talked about this but he asked me to interview him, which is great. And then I need the experience. Yeah, so that's cool. And then another benefit, which I like is that you get to find out who's listening to your podcast. So imagine if I said, Hey, come on my podcast because I want to interview people, and Warren Buffett hits me up and he's like, hey, I'd like to be on your podcast and get to find out that Warren Buffett is a listener be a IIB. That's fantastic. And then I asked him, I'd be like, Hey, why don't you listen to my podcast and then I find out. And I'm able to use that information to get more billionaires list of my podcast. There's no arm downside of doing that, right, so that's cool. And then, I feel like you bond with anyone who you've been on a podcast with, because I have a great relationship with Brennan. Shout out asop. He did the new cover of the podcast. Yeah. So, and I didn't really know him until I interviewed him. And we've been in contact ever since I talked to him probably at least once a week through video chat. And, yeah, I feel like, because I interviewed him. We have that relationship. So that's great. And then I interviewed Ross and I talked to him all the time. So yeah, those are the two people I interviewed and I have a good relationship with them I feel like, yeah, so that's great. Um, the problem with the open call, is that people might be scared to reach out to you, because they think, you know, he's a busy guy right he might not seem my dm or my email or my reply, because he's getting hundreds of requests. And you know what, I'm not. So, if you want me to interview, reach out, that'll be cool. Um. The next problem is you're only limited to people in your network. So, when you do the open call, you're only limited to the people that listen to your podcast or people that see it on social media, right, because it's you reaching out and there's no one else, helping you promote it. Did you might like Brennan might retweet it. When I say hey I'm looking for guests, and his network will then see it. But, you know, odds are, it's only going to be my network, or maybe a little bit out, you know what I mean. So, that's a problem. It's just a recurring cycle of people in your network. And then you need to do this repeatedly. I can't just say on one podcast episode. Hey, I'm looking for guests, I have to do it. 345 times to get people to reach out to me. Okay. Thank you for listening. That's all I have. Have a nice day. Bye.